C U S T O M E R
My boss threw the file on my face and told me ‘listen to your customer’.
And that has remained with me for 27 years now.
What do you do to actively ‘listen’ to your Customers ?
Qualitative interviews
Interactive voice response (IVR)
Online communities
SMS/text-based feedback
Mobile-optimized surveys
Focus groups
Voice of the customer through employees
Web-based surveys
Paper surveys
Customer complaint systems
In-app feedback
Phone surveys
Website feedback (site intercept, online polling)
Social media monitoring
For higher degree of focus and engagement with your customers use a healthy mix from the above list. Device your own Customer-Strategy.
Reach out to our team of experts for deeper insights on #customerengagement.