If you missed our previous post, check it out on “U in the A-Z of Productivity”
Value-Centricity is the new Customer-Centricity!
Many companies are successfully putting customer-centricity at the heart of their Customer Success (CS) but are still missing the mark on “Customer-Value-Creation”.
The reason is simple – everyone takes a ‘outside-in’ approach.
Where as Value-Centricity is an ‘inside-out’ approach.
There is this ‘false’ positive correlation between customer sentiment, Net Promoter Score (NPS) and the actual achievement of measurable value by customers.
Every possible strategy and execution is on the External Customer.
What about your ‘Internal Customers’ – your teams???
The integration of your Sales, Customer Success, Professional Services and Support teams is critical to enable a unified customer lifecycle that drives measurable value realization for your customers.
Take 3 invaluable steps to enhance ‘Value‘ for your teams at work :
– Identify important unmet TEAM needs — necessary to make a compelling difference for all stakeholders.
– Have shared value-creation language, concepts and tools for your TEAMS — necessary for effective collaboration focused on delivering significant new customer value.
– Engage in intense iteration with recurring TEAM feedback — necessary to learn, synthesize solutions and improve faster than the competition.
Value-Centricity forms the cultural link that enables this cross-company team integration.
Get that piece right first before you embark on a journey to make a difference to your end-customers.
#Focus on your internal customers (your TEAMS) for that deeper #clarity in creating ‘Value’.
Keep reading and sharing our series of A-Z OF BUILDING PRODUCTIVE TEAMS with your teams – our letter for the next week is – W.
Don’t miss the next post – “W in the A-Z of Productivity”