C U S T O M E R
I want this.
I want that.
I also want that.
I certainly want that.
Sounds familiar ?? Your Customer has often said those statements to you.
Want Vs Need : your customer may want 1,000 things but probably needs few or something totally different.
Find out what product or service solves their business problem and how can you impact their business growth ??
Define the NEED.
That’s your beginning point.